SUCCESS: Business Development

21st Century Marketing: Websites & Social Media

The pace of the world is faster than lightning. Your website is often the first place people find you… and social media is what drives them there. Learn how to create compelling websites that educate and enroll clients through online relationship building tools and techniques. Deploy the right call-to-action features to generate leads. Define your brand and personal message to create your compelling online personality and presence. Support your clients with relationship building tools to keep them informed and interested in your services. Use your website as a 24/7 prospecting application and let the web work for you!

We’ll go over the foundations of building a website, including brand, imagery, messaging, navigation, pages, copy, features, interactivity and more. We’ll link you to do-it-yourself online software to expedite the site-building process. We’ll also demystify the processes behind e-commerce and share the best practices for effective search engine optimization.

In part two of this training, we’ll design a social media campaign relevant to your target market, strengthening your online presence. Learn the tips-n-tricks to get known through easy content creation and distribution and decide which methods and social media sites are right for you as you position yourself as an expert resource online. In addition, you may choose to boost the profile of your coaching business website by creating a rich resource center with relevant tools and content specific to your niche. This course covers the creation of online media such as podcasts, interviews, video footage, article submission and forums. Leave with a ready-made plan of action and the resources needed to support the development and design of your online presence. [View Upcoming Program Dates]

Deliverable: Begin creating your business website by designing a site map, choosing web features and branding elements – both on your own and by utilizing resources for outside help – and developing a social media plan to create the individual media/collateral for distribution.